The Giving Sunday campaign was commissioned by Elim Evangelical Free Church of Puyallup, WA. The purpose of the campaign was to explain and raise awareness of the church's Giving Sunday, happening on December 24.
The primary video was utilized in church gatherings and online to explain the goals of the day as well as link to pages with more in depth information.
The secondary square videos were used primarily with Facebook advertising as visual reminders to keep the intended audience regularly aware of the coming Giving Sunday event. These were, in retrospect, very effective in keeping Giving Sunday in the forefront of most folks minds!